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Ozwell Fitness, a health club in Carmel, Indiana, says its on-site recovery services have drawn thousands of sessions, with hyperbaric therapy use rising more than threefold from its initial level to its peak. The figures come from an Athletech News report based on comments from owner Gemi Ozdemir; the report does not provide a full measurement period or independent verification for every metric.
Ozwell Fitness, a health club in Carmel, Indiana, says it has recorded more than 7,000 red light therapy sessions over the past year, while use of its hyperbaric therapy service has more than tripled from its initial level to its peak. The figures, reported by Athletech News and attributed to owner Gemi Ozdemir, offer an operator-reported example of how a gym is combining workout and recovery services under one roof.
Ozwell has two Neo light beds, a Neo O2 device for hyperbaric oxygen therapy and a Neo Flux device for PEMF therapy, according to the report. The club averaged about 140 red light therapy sessions per week. Nearly 400 members have used the two light beds, and more than 140 of those members have returned at least 10 times.
Ozdemir also said hyperbaric therapy use has risen to more than three times its initial level at its peak, while PEMF usage has nearly tripled. The report does not specify the precise dates used to calculate those changes, or provide the initial and peak session counts. These are figures supplied by the business, not independently audited results.
Ozdemir said the recovery devices have touch-screen controls and can be used without specialized training or staff oversight. Ozwell places each recovery service in its own private room. The operator’s approach pairs the equipment with a dedicated setting, which Ozdemir says makes it easier for members to fit recovery into a visit rather than travel to a separate provider.
Recovery Built Into Gym Visits
The report points to a business strategy for fitness operators: bringing recovery services into the same facility may reduce the effort required for members to use them. Ozdemir described a routine in which someone can move from a class to a red light session within minutes. That convenience, he said, helps turn occasional use into a repeat behavior.
The figures may interest club owners considering investment in recovery equipment, but they do not establish that the devices caused stronger retention or improved health outcomes. Ozdemir said retention at Ozwell is strong, while cautioning that he would not credit any single offering. The account instead links the club’s broader combination of training and recovery to its member experience.
For consumers, the example shows how some gyms are expanding beyond conventional exercise offerings. It also leaves practical questions about pricing, access, utilization across all services and evidence for specific benefits. The report does not provide clinical findings, so the usage numbers should be read as measures of participation, not proof of therapeutic effect.
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Ozwell’s One-Location Model
Ozdemir said the idea for Ozwell grew from his own frustration with having to visit separate venues for red light therapy, personal training and sauna use. He described that arrangement as fragmented and set out to bring wellness services together at one club in Carmel. The stated aim was a more efficient routine combining exercise and recovery in one place.
According to Athletech News, Ozdemir met Robin Kuehne, founder of recovery-equipment maker Neo Science, at the IHRSA trade show in 2023. Neo Science, founded in 2020 and based in Southern California, supplied the devices used at Ozwell. The report describes the company’s equipment as designed for straightforward operation, but offers no independent comparison with other suppliers or equipment.
Ozwell has also invested in the physical presentation of its recovery offerings: each modality has a private room. Ozdemir said the environment, privacy and equipment all contribute to what members expect from the club’s premium experience. That is the operator’s assessment, rather than a measured comparison of member satisfaction or spending.
“The biggest lesson is that convenience builds the habit.”
— Gemi Ozdemir, Ozwell Fitness owner, as quoted by Athletech News
How the Usage Figures Were Measured
The report does not provide the exact start and end dates for the hyperbaric and PEMF comparisons, the underlying session counts, or the definition of the initial and peak levels. It also does not explain whether the reported figures cover all members, paid sessions, complimentary trials or another measure of use. The red light total is given as more than 7,000 sessions over the past year, but no corresponding prior-year baseline is supplied.
The figures are based on Ozdemir’s account and are not presented as independently verified. The report does not disclose equipment costs, revenue attributable to recovery services, utilization rates for every device, or retention data that would isolate the effect of recovery offerings. Member comments about mood or perceived differences are anecdotal; no clinical outcomes are established in the source material.
Whether the Model Can Scale
The report describes Ozwell’s current approach but does not announce a new location, expansion plan or further rollout. Any assessment of the model’s commercial performance would require additional information, including operating costs, revenue, service pricing and comparable usage over a defined period.
For now, the next useful indicators would be whether repeat use continues, how many members use each modality, and whether the club shares updated retention or financial data. Other operators considering similar investments would also need to weigh member demand, room requirements, staffing and maintenance against the initial equipment cost. None of those details is provided in the report.
Key Questions
What recovery services does Ozwell offer?
According to Athletech News, the Carmel, Indiana, club has two Neo light beds for red light therapy, a Neo O2 for hyperbaric oxygen therapy and a Neo Flux for PEMF therapy.
How many red light therapy sessions has Ozwell reported?
Ozwell reported more than 7,000 sessions over the past year, averaging roughly 140 sessions per week. The figures were provided by owner Gemi Ozdemir and were not described as independently audited.
What does Ozwell mean by tripled recovery use?
Ozdemir said hyperbaric therapy usage rose to more than three times its initial level at its peak, while PEMF usage nearly did the same. The report does not give the comparison dates or the session counts behind those changes.
Does the report show that recovery services improved member retention?
No. Ozdemir said retention is strong and described the combination of training and recovery as part of why members stay, but he said he would not credit any single offering. The report provides no data isolating the effect of recovery services on retention.
Source: athletechnews.com
