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The Health & Fitness Association and Fitness Technology Summit plan to combine their European conferences in London on May 25-26, 2027. Their partnership also includes three FTS-curated technology sessions at The HFA Show in Las Vegas in March 2027; further event details have not been announced.
The Health & Fitness Association (HFA) and the Fitness Technology Summit (FTS) will combine their European conferences in London on May 25-26, 2027, creating a joint event focused on fitness business, technology and industry development. The partnership will also bring three FTS-curated education sessions to HFA’s Las Vegas trade show in March 2027.
The London event will be called the Fitness Technology Summit: European Congress in Partnership with HFA. It brings together HFA’s European Congress and FTS’s European event, with programming expected to cover artificial intelligence, member engagement and retention, as well as the changing role of fitness in health and wellness. The organizations say it will convene fitness operators, technology providers, investors and industry associations.
The partnership also extends to The HFA Show, scheduled for March 10-12, 2027, at Mandalay Bay in Las Vegas. FTS will curate three education sessions on how technology is changing fitness business operations and the member experience. HFA and FTS have not yet released session titles or a full program.
HFA interim president and CEO Greta Wagner said combining the European events would build on both organizations’ work and offer greater value to the industry. Al Noshirvani, co-founder and CEO of AltaDX, FTS’s presenting company, said HFA helps unite the industry’s voice internationally and described the partnership as an effort to build beyond any single event or organization.
A Joint Platform for European Fitness
The arrangement gives HFA a shared platform with an established, technology-focused conference as it works to strengthen connections with European operators and industry associations. For FTS, the partnership links its executive conference to HFA’s broader trade association network and brings its programming to a major U.S. industry show.
The combined agenda reflects questions facing fitness businesses as they evaluate AI, data and digital systems alongside in-person services. The organizations have identified topics such as member retention and technology integration, but the announcement does not set out specific policy goals, product launches or expected commercial outcomes. The practical impact will depend on the program, participation and follow-up that emerge from the events.
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HFA and FTS Build on Earlier Events
HFA’s European Congress has previously worked with regional organizations. Its 2026 congress was held in partnership with ukactive, a U.K.-based fitness trade organization. The newly announced 2027 arrangement continues HFA’s effort to build relationships in Europe, while bringing FTS’s technology-oriented event into the same congress.
FTS is in its 14th year and is described as an invitation-only executive conference for fitness and wellness operators, technology leaders, founders and investors. It is presented by AltaDX, which serves fitness, beauty and wellness businesses with AI and technology services. The European edition is jointly operated by AltaDX and LeisureLabs, a U.K.-based digital transformation agency.
At its most recent U.S. event, held Oct. 12-14 in National Harbor, Maryland, FTS brought together 300 executives and industry leaders, according to the source report. Sessions addressed AI adoption, technology integration, retention and the relationship between physical fitness facilities and digital platforms. A survey of 68 operators presented at the event found 78% were testing or deploying AI, while 18% had implemented it at scale; 70% cited systems integration as a major challenge. Those figures describe that survey, not the entire fitness industry.
“Bringing our European Congress together with the Fitness Technology Summit creates an exciting opportunity to build on what both organizations have established and deliver even greater value to our industry.”
— Greta Wagner, HFA interim president and CEO
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Program Details Still Pending
The organizations have not yet announced the full London agenda, speakers, registration details or expected attendance. Details about the three Las Vegas sessions, including their subjects and presenters, are also pending. The announcement does not specify whether the partnership extends beyond the stated events or how the organizations will evaluate its results.
The technology survey cited at FTS involved 68 fitness operators; the report does not provide enough information here to establish how representative the respondents are. Its findings should not be treated as a measure of adoption across all fitness businesses.
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More Event Information Expected
HFA and FTS said they will release additional details in the coming months about the London congress and the FTS-curated sessions at The HFA Show. The next dated event in the partnership is The HFA Show, set for March 10-12, 2027, in Las Vegas, followed by the London congress on May 25-26, 2027.
Further announcements are expected to clarify the session lineup, speakers and participation arrangements. Until then, the confirmed development is the partnership and its two event commitments, rather than a published program or a broader set of planned initiatives.
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Key Questions
What did HFA and the Fitness Technology Summit announce?
They announced a partnership that combines their European conferences into the Fitness Technology Summit: European Congress in Partnership with HFA in London in 2027, alongside FTS-led sessions at The HFA Show in Las Vegas.
When and where is the joint European event?
The congress is scheduled for May 25-26, 2027, in London. Further venue and registration details have not been provided in the announcement.
What will FTS do at The HFA Show?
FTS will curate three education sessions on technology’s effects on fitness business operations and the member experience. The show is scheduled for March 10-12, 2027, at Mandalay Bay in Las Vegas.
What topics are expected at the London congress?
The organizations say the event will address AI, member engagement, retention and the evolving role of fitness in health and wellness, bringing together operators, technology providers, investors and industry associations.
Have organizers announced speakers or registration information?
No. HFA and FTS said they will provide more information in the coming months; speaker, registration and full program details remain unannounced.
Source: rss
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