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Garmin’s fitness segment generated $694 million in third-quarter revenue, up 16% year over year, as the company expanded its wearable and training offerings. Garmin did not report Cirqa Smart Band sales, so the results do not show how much the screenless device contributed to growth.
Garmin’s fitness revenue rose 16% year over year to $694 million in the third quarter, the company reported, as it expanded its wearable lineup with the screenless Cirqa Smart Band. The results show growth across Garmin’s fitness business, but the company has not disclosed Cirqa sales, so the device’s direct contribution is unknown.
Garmin said strong demand for wearables drove the fitness segment’s performance in the quarter ended Sept. 26. The segment produced $231 million in operating income and had an operating margin of 33%. Fitness remained Garmin’s largest business by revenue, according to the report.
The company launched its $199.99 Cirqa Smart Band in July. The screenless device tracks health and fitness and is positioned to compete with products such as Whoop. Garmin’s band offers tracking without a subscription, unlike Whoop’s paid membership model, but the company has not provided unit sales or revenue figures for Cirqa.
Garmin’s companywide third-quarter revenue increased 12% to a record $1.99 billion, while operating income rose 34% to $612 million. Outdoor revenue climbed 20% to $597 million; marine revenue grew 16% and aviation revenue increased 5%. Automotive revenue fell 20%, making it the only segment reported as declining.
Growth Beyond the Cirqa Launch
The results indicate that Garmin’s fitness business is growing as it competes for customers who track activity and health across the day, not only during workouts. A subscription-free band gives the company a different pricing proposition from membership-based rivals, while its established watches and fitness products give it a broader range of options.
Still, the quarter’s revenue growth cannot be attributed to Cirqa on the available figures. Garmin described demand for wearables as strong and highlighted the band as a product that broadens its potential market, but it did not quantify the launch’s sales or explain how much it contributed to the segment’s 16% increase. That distinction matters for readers evaluating whether the new product is gaining traction or whether growth came mainly from Garmin’s wider portfolio.
The company is also building out services and tools around its devices. Its acquisitions of TrainingPeaks and TrainHeroic, platforms used by athletes and coaches to plan workouts and review performance, extend Garmin’s reach into training software. Together, hardware and training services may support a wider fitness ecosystem, though the reported results do not specify the acquisitions’ financial contribution.
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Garmin’s Broader Earnings Picture
Garmin’s latest results came amid growth across most of its businesses. Alongside the fitness increase, the outdoor segment benefited primarily from demand for adventure watches, while marine and aviation also recorded year-over-year gains. The 20% decline in automotive revenue contrasts with that expansion and shows the quarter was not uniformly strong across the company.
Garmin chief executive Cliff Pemble has previously cited the company’s feature range and subscription-free model as competitive advantages in wearables. The company also identified Cirqa in its earnings release as a product that expands its addressable market for wellness technology. These are Garmin’s strategic claims; the company has not released product-level sales data to measure the band’s market performance.
For the first nine months of 2026, Garmin’s fitness segment generated nearly $2 billion, up 26% from the same period a year earlier, according to the source report. After the quarter, Garmin raised its full-year 2026 revenue forecast to approximately $8.15 billion from $8.05 billion, and lifted its pro forma earnings-per-share outlook to $10.80 from $10.
“We achieved another quarter of record operating results driven by strength across markets and product categories, with meaningful contributions from recently launched products.”
— Garmin CEO Cliff Pemble
Cirqa’s Sales Remain Undisclosed
The most direct unanswered question is how many Cirqa bands Garmin sold and how much revenue the product generated. The company has not reported those figures, nor has it separated Cirqa’s contribution from sales of its other fitness products. Garmin’s statement that wearable demand was strong does not establish which devices drove the increase.
The available report also does not provide a detailed breakdown of the causes behind the fitness segment’s year-over-year growth, such as unit volumes, pricing or product mix. It is not clear how the recent TrainingPeaks and TrainHeroic acquisitions affected the quarter’s results. Those details would be needed to distinguish product-launch effects from broader demand and changes across Garmin’s business.
Watch for Product-Level Sales Data
Garmin’s next financial updates may provide further evidence about whether fitness growth continues and how the company’s raised full-year guidance is progressing. Investors and customers will also be watching for any Cirqa sales or adoption figures, though Garmin has not said when or whether it will publish a product-level breakdown.
The company’s expanded training platform portfolio may also become more visible in future reporting as it integrates TrainingPeaks and TrainHeroic. For now, the confirmed picture is a growing fitness segment and a higher company outlook, while the commercial performance of the screenless band remains unquantified.
Key Questions
How much did Garmin’s fitness revenue grow?
Garmin reported $694 million in third-quarter fitness revenue, up 16% year over year.
How much did Garmin earn from Cirqa sales?
Garmin has not disclosed Cirqa-specific sales or revenue. The reported 16% increase covers the fitness segment, not the smart band alone.
What is the Cirqa Smart Band?
Cirqa is a $199.99 screenless wearable Garmin launched in July for health and fitness tracking. Garmin says it does not require a subscription.
Did Garmin raise its 2026 forecast?
Yes. Garmin raised its full-year revenue forecast to approximately $8.15 billion from $8.05 billion and its pro forma earnings-per-share outlook to $10.80 from $10.
Source: athletechnews.com
