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Mark Mastrov and 24 Hour Fitness are developing Founders Club, a premium gym concept planned for Summerlin, Nevada. The 45,000-square-foot club is expected to open early next year, with pre-opening memberships priced at $59.99 to $99.99 a month. Its planned amenities include extensive strength equipment, recovery services, a medical spa, a DJ booth and social programming.
Mark Mastrov and 24 Hour Fitness have announced Founders Club, a premium gym concept planned for Summerlin, Nevada, with a 45,000-square-foot facility combining strength training, recovery services, a medical spa and social programming. The roughly $10 million club is expected to open early next year, and pre-opening memberships are listed at $59.99 to $99.99 per month.
According to Athletech News, Founders Club is planned for 9200 W. Sahara Ave. The proposed space includes 25,000 square feet devoted to free weights and strength equipment, with 12 lifting platforms, a turf area for functional training, and dedicated zones for glute and lower-body training. A posing room, cardio equipment and selectorized weights are also part of the plan.
The club is set to include group classes such as Pilates, yoga, Zumba and Les Mills Bodypump. Its recovery lounge is planned to feature hyperbaric chambers, red-light saunas, massage chairs, pelvic floor chairs and wave chairs for cold therapy, as well as a large sauna and a cold room. The proposed medical spa will offer IV therapy; the source report does not specify its services beyond that.
Other planned features include a DJ booth and 100-inch televisions, a juice bar, and a social cafe with lounge seating and shared tables. Founders Club says member programming may include morning coffee gatherings, run clubs and recovery nights. The report says prospective members can register for Founders memberships beginning in November, though it does not give a year-specific date.
Founders Club puts a new model under the 24 Hour Fitness name: a facility with luxury-style amenities, but with announced pre-opening prices below the rates often associated with high-end health clubs. Whether those prices remain in place after launch, and what membership tiers include, has not been detailed. The concept will test whether members will pay more than for a conventional gym in exchange for fitness, recovery and social facilities in one location.
The plan also reflects a broader effort to add services beyond traditional exercise floors. Recovery equipment, classes, a medical spa and spaces to work or socialize could draw people seeking several services in one membership. The business case will depend on how the club operates, what services cost, and whether demand supports the investment; those details are not yet available.
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Mastrov’s Return to 24 Hour Fitness
Founders Club is the first new concept Mastrov has announced since reacquiring 24 Hour Fitness in January with private equity firm LongRange Capital. He became interim CEO in August after Karl Sanft left the role, according to Athletech News. The chain is now smaller than it was at its peak: the report puts its current size at roughly 240 clubs, compared with 420 at its height.
The new concept comes alongside other investment in the existing chain. 24 Hour Fitness has said it is spending more than $100 million on upgrades at selected clubs, including larger strength areas and expanded Recovery24 services such as compression boots, massage chairs and saunas. The company has also described Reformer24 as a lower-cost Pilates offering. Founders Club is distinct from those upgrades: it is a new, purpose-designed facility rather than a standard club renovation.
Summerlin has attracted several fitness operators. Athletech News reports that Pvolve and Mark Wahlberg’s Municipal Gym are planning Nevada locations there, alongside brands including Life Time, Orangetheory, Circuit Fitness, Kilo Club and Powerhouse Gym. That local competition gives the new club a market to enter, but does not establish how it will perform.
““This location and facility in Las Vegas is something special. Every detail reflects what I’ve learned about what members are actually looking for today.””
— Mark Mastrov, as quoted by Athletech News
Pricing and Services Still To Come
The announced opening date is only described as early next year; a specific day or month has not been provided. The source report also does not say whether construction is complete, when the club will begin accepting members, or how many memberships will be available before opening.
Although pre-opening rates are listed as $59.99 to $99.99 per month, the available information does not explain what each tier includes, whether initiation or other fees apply, or whether those prices will continue after launch. The report names IV therapy and several recovery features but gives no service menu, operating details, staffing information or separate pricing for the medical spa and recovery facilities. Claims about never waiting for equipment are Mastrov’s stated aim, not a verified operating result.
Membership Registration and Opening
Founders Club has said that Founders membership registration begins in November, with the club expected to open early the following year. Prospective members will need further details on membership tiers, fees, available services and the opening schedule as the launch approaches. Those specifics, along with whether the planned amenities and prices change before opening, remain to be confirmed.
Key Questions
Where will Founders Club be located?
The planned club is at 9200 W. Sahara Ave. in Summerlin, Nevada, in the Las Vegas area.
When is the gym expected to open?
The opening is planned for early next year. No specific opening date has been announced in the source report.
How much will a Founders Club membership cost?
Pre-opening memberships are listed at $59.99 to $99.99 per month. The available information does not explain the differences between membership levels or identify any additional fees.
What amenities are planned?
The proposed facility includes strength and cardio equipment, group classes, a recovery lounge, a medical spa offering IV therapy, a sauna and cold room, plus a juice bar, social cafe and DJ booth.
Is Founders Club already open?
No. The club is planned to open early next year. The report says membership registration is expected to begin in November, but gives no specific date for either milestone.
Source: athletechnews.com
